Zero Desperdício is a NGO that focuses on measuring impact of sustainability measures. It owns a platform that connects food waste providers with food waste receptors and, through this process, they measure the impact of the waste that was saved.
Zero Desperdício
The Challenge
Enhance Zero Desperdício’s current communication strategy, taking advantage and setting the stage for the launching of their new product.
Our Approach
- Status quo analysis of current communication
- Developed a comprehensive 360º communication strategy for the relaunching of their platform including social media, website, an ambassador program, events, business channels and media relations
- Translation of the communication plan into concrete measures and a roadmap for implementation
Our Concept
Website Concept
From segmentation, targeting and positioning to price and promotion strategy, we will create a formal marketing strategy supported by a straightforward action plan to help you align actions with your company’s business and marketing objectives.
When one thinks about communication, the first idea that pops up is consistency. We will make your company’s presence relevant for your target audience and homogeneous across all touch points.
DIGITAL MARKETING STRATEGY
PRICING STRATEGY
(RE)BRANDING
CRM
TACTICS DEFINITION & PLANNING
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All firms must have a detailed systematisation of its mission, goals, business model and stakeholders. Whether you are a new business looking for funding or an established company requiring a renewal, we will develop this document alongside you.
Once you’ve defined what you want to do, it’s necessary to plan how to do it. The strategic plan includes a detailed roadmap for the next few years to build a sustainable competitive advantage and achieve your company’s goals.
COMMERCIAL STRATEGY
EXPANSION PLAN
INTERNATIONALISATION PLAN
STAKEHOLDER (RE)DEFINITION