The services
Our Scope
Marketing Services
From segmentation, targeting and positioning to price and promotion strategy, we will create a formal marketing strategy supported by a straightforward action plan to help you align actions with your company’s business and marketing objectives.
When one thinks about communication, the first idea that pops up is consistency. We will make your company’s presence relevant for your target audience and homogeneous across all touch points.
DIGITAL MARKETING STRATEGY
PRICING STRATEGY
(RE)BRANDING
CRM
TACTICS DEFINITION & PLANNING
Strategy Services
All firms must have a detailed systematisation of its mission, goals, business model and stakeholders. Whether you are a new business looking for funding or an established company requiring a renewal, we will develop this document alongside you.
Once you’ve defined what you want to do, it’s necessary to plan how to do it. The strategic plan includes a detailed roadmap for the next few years to build a sustainable competitive advantage and achieve your company’s goals.
COMMERCIAL STRATEGY
EXPANSION PLAN
INTERNATIONALISATION PLAN
STAKEHOLDER (RE)DEFINITION
Internal Services
Firms have refined recruitment processes, but often forget that, to have the best workers, it is first necessary to catch their interest. We will help you solidify the company’s reputation and popularity from a potential employer’s perspective.
Many conflicts and frictions inside a company can be traced to limited internal communication. We will help you create processes and structures for effective information flow and collaboration within the organisation.
A company is not made out of management, but of its employees. It’s paramount to analyse their level of satisfaction and then work on a plan to maintain/improve it.
Primary Research
Understanding your target, their preferences, habits and concerns is key to improve your position. Our market research services will be tailor-made for your firm and the current problems you face, to allow your business to thrive.
Getting to know your competitors can give you great insights on what you can do to improve. Through our competition analysis you will directly and indirectly and get access to first hand information on your competition’s strategy and tactics.
BEST PRACTICES ANALYSIS
CONSUMER SATISFACTION
To know more please visit our portfolio.
Flexibility is one of our core values.
At NOMA, we always want to try new things. If you have a specific need idea that is not listed, tell us: we would love to help your company!
Featured Projects
All Projects
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- News
- Publications
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- News
- Publications
Luxury Marketing
For those who don’t appreciate fashion, luxury items are just
Tips for effective, efficient studying
Adapted from Khan Academy We’re going to guess that you
Marketing in Cinema
By Bernardo Gonçalves Senior Consultant “Homo Sapiens is a storytelling
Behind the Scenes of Marketing Wave
By Marketing Wave Organizers Introduction by Joana Martins NOMA’S
Do young people really need the office?
Is there a way to maintain steady focus throughout the day? Is it possible to do everything that needs to get done and still have energy left over after work?
Sustainable Businesses: What Are We Waiting For?
By Margarida Santinha Marketing Consultant External Project Member In almost
Cryptocurrency Marketing
By Lucas Continentino Marketing Consultant External Project Member The concept
Why Do So Many People Hate Feminism?
By Joana Pechirra Marketing Wave's Head of Communications Brand &
The World of Burnout
By Vera Pessoa Jorge Member of Marketing Wave Team Marketing
Jumpstarting Your Career
By Joana Martins Head of Brand & Content Marketing Consultant
Clubhouse – Just Hype or a Platform With Marketing Potential?
By Linda Mehrhoff Project Manager Marketing Consultant Clubhouse is a
USD 140 billion emotions – the new big market
By Joana Casanova Marketing Consultant Member of an External Project
Clubhouse – the “Next Big Thing” in social media?
By Andrea Gröschel Marketing Consultant External Project Member A virtual
United States of America: providing entertainment from Hollywood to Washington DC
By Joana Martins Marketing Consultant Member of the Brand &
How eSports changes the way Traditional Brands Advertise to Younger Generations
2020 has been an unusual year in many regards. The pandemic has not only led to a public health crisis but also affected many economies in a negative way.
The Paradox of Demand and Supply of Creativity
By Joana Pechirra Member of Marketing Wave Team Marketing Consultant
What does the 3000 BC Turkish Elite have in common with the 21st Century Teenager?
As technology advances, the concept of games has broadened and adapted. Gamification now allows the introduction of game functionalities and rewards in everyday activities, conveying a game-like feel.