Ant.Element is a start-up in the field of social entrepreneurship, offering trainings to individuals and corporations with the goal of encouraging every individual and organization to solve a social problem.
Ant.Element
The Challenge
Creating a marketing strategy to raise awareness for the company and to identify potential clients, where to find them and reach them, as a recently founded organization.
Our Approach
- Conducted an external analysis including competitor benchmarking
- Identified the target groups through direct market research
- Developed a marketing strategy
- Translated the marketing strategy into concrete measures and elaborated a a roadmap for implementation and control
Our Concept
Website Concept
From segmentation, targeting and positioning to price and promotion strategy, we will create a formal marketing strategy supported by a straightforward action plan to help you align actions with your company’s business and marketing objectives.
When one thinks about communication, the first idea that pops up is consistency. We will make your company’s presence relevant for your target audience and homogeneous across all touch points.
DIGITAL MARKETING STRATEGY
PRICING STRATEGY
(RE)BRANDING
CRM
TACTICS DEFINITION & PLANNING
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All firms must have a detailed systematisation of its mission, goals, business model and stakeholders. Whether you are a new business looking for funding or an established company requiring a renewal, we will develop this document alongside you.
Once you’ve defined what you want to do, it’s necessary to plan how to do it. The strategic plan includes a detailed roadmap for the next few years to build a sustainable competitive advantage and achieve your company’s goals.
COMMERCIAL STRATEGY
EXPANSION PLAN
INTERNATIONALISATION PLAN
STAKEHOLDER (RE)DEFINITION