Fundacao O Século a Portuguese non-profit organization which promotes the well-being and quality of life of children, young people, the elderly and families in situations of social vulnerability, in a sustainable model.
Fundacao O Século
The Challenge
Develop a suitable communication strategy to increase awareness of Fundação O Século and its number of donations to have a higher positive impact on society.
Our Approach
- Performing industry benchmarking & survey conduction
- Development of the communication strategy & relevant KPI’s
- Development of an action plan and control roadmap
- Providing strategic recommendations
Our Concept
Website Concept
From segmentation, targeting and positioning to price and promotion strategy, we will create a formal marketing strategy supported by a straightforward action plan to help you align actions with your company’s business and marketing objectives.
When one thinks about communication, the first idea that pops up is consistency. We will make your company’s presence relevant for your target audience and homogeneous across all touch points.
DIGITAL MARKETING STRATEGY
PRICING STRATEGY
(RE)BRANDING
CRM
TACTICS DEFINITION & PLANNING
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All firms must have a detailed systematisation of its mission, goals, business model and stakeholders. Whether you are a new business looking for funding or an established company requiring a renewal, we will develop this document alongside you.
Once you’ve defined what you want to do, it’s necessary to plan how to do it. The strategic plan includes a detailed roadmap for the next few years to build a sustainable competitive advantage and achieve your company’s goals.
COMMERCIAL STRATEGY
EXPANSION PLAN
INTERNATIONALISATION PLAN
STAKEHOLDER (RE)DEFINITION