It’s the 60’s in New York City and advertising executives coined the term “Mad Men”

Ads. When you read these 3 letters, your mind probably goes to that awful thing

If we think about everything we, as customers, go through before making a decision, we

Marketing in LATAM and its neighboring countries How would you feel if someone knocked on

A series of non-traditional financial solutions have been emerging along the recent years, mostly due

Adaptation. “To adapt”: the trending verb now. Globalization, technology, agile information access: different factors alter

Coca-Cola Vs PepsiCo is one of most heated rivalries of all time. Since the beginning

Unilever, Nestlé, PepsiCo, H&M, Volkswagen ... What do all these brands have in common? An

With the help of this relatively new science [neuromarketing], brands have been doing some experiments, revolutionizing their products’ and services’ market researches.

The smell is connected to the memory, so buyers often use tools, like aromatization of

On the 5th of April, we had a Red Bull with André de Carvalho and

On 18th of March, three members of NMC had a breakfast with Rute Costa, the

Marketing trends follow the steps that society takes. Gender equality along with women’s empowerment have

This year, the Nova Marketing Club partnered up with the VCW and engaged in a

VISUALISE TOMORROW'S MARKETThe Marketing Week 2019 is just around the corner, on the 12 -