The Future of Fitness
Theresa KummerMarketing ConsultantProject Member HOW THE RISE OF ACCESSIBLE HOME-WORKOUTS IS CAUSING TRADITIONAL BRANDS TO
Brands and Mental Health – Can they eliminate the stigma?
ByFilipa MarquesMarketing Consultant Member of External Affairs Department Concern surrounding mental health has been increasing over
What the Marketing-World can learn from the US Elections
By Vincenzo Köstler Marketing Consultant Member of External Affairs Department “Political marketing...plays to people's emotions,
Do NOT Buy Local!
By Lucas ContinentinoMarketing ConsultantBrand & Content Department Member Whenever there is an Economic issue within a
Cultural Differences in Advertising
BySara Barakat CostaMarketing ConsultantProject Member With a more globalized world it would be easy to
Workshop: Generation Z by Victoria Reinecke
On October 26th, NOMA had an online workshop about Generation Z with the amazing Victoria
Sustainable is NOT a trend.
ByCarolina Milheiro CostaMarketing ConsultantProject Manager at NOMA Sustainability is seen as a trend for many
“Clinical is cool again”: how a global health crisis is setting the future of the beauty industry
By Mariana Reis Marketing Consultant Marketing Wave Supervisor The pandemic has turned beauty behaviors upside
Conscious consumerism: a threat or an opportunity?
Conscious consumption is one of the most prominent trends for 2020, as identified by a
Neuromarketing: Discovering the buy bottom inside your consumers’ brains
Understanding consumers’ purchase behaviours, needs, and motivations is one of the biggest challenges that companies
Is Marketing ruining democracies?
On the day of the Portuguese Revolution, it’s interesting to look into the effect Marketing
Immediacy in the consumer decision journey and how brands should adapt
Immediacy in the consumer decision journey and how brands should adapt Currently, it seems like
Self-Isolation and the Second Rise of Influencers
Self-Isolation and the Second Rise of Influencers The Opportunity In times of crisis, people’s needs change.
In an In-House World: The silver lining of the Covid-19 crisis.
As one sits home and is bombarded with so much information, so much of it
Baking Marketers & Catering to Companies
We decided to get behind Nova SBE's Role To Play initiative! In these difficult times,
How should brands react to the Corona crisis?
Currently, the COVID-19 impacts the entire globe and causes a drastic change in everyone’s lives.
HUMANISING MARKETING
Nowadays, marketing is an entire world. Innovating is more and more difficult. Being you a
Marketing during uncertainty and crisis
2020 has been a rollercoaster of a year already, with only three months gone by,