Brands and Mental Health – Can they eliminate the stigma?

ByFilipa MarquesMarketing Consultant Member of External Affairs Department Concern surrounding mental health has been increasing over

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What the Marketing-World can learn from the US Elections

By Vincenzo Köstler Marketing Consultant Member of External Affairs Department “Political marketing...plays to people's emotions,

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Do NOT Buy Local!

By Lucas ContinentinoMarketing ConsultantBrand & Content Department Member Whenever there is an Economic issue within a

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Cultural Differences in Advertising

BySara Barakat CostaMarketing ConsultantProject Member With a more globalized world it would be easy to

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Workshop: Generation Z by Victoria Reinecke

On October 26th, NOMA had an online workshop about Generation Z with the amazing Victoria

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Sustainable is NOT a trend.

ByCarolina Milheiro CostaMarketing ConsultantProject Manager at NOMA Sustainability is seen as a trend for many

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“Clinical is cool again”: how a global health crisis is setting the future of the beauty industry

By Mariana Reis Marketing Consultant Marketing Wave Supervisor The pandemic has turned beauty behaviors upside

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A new day

A few months ago, we reached out to Junior Enterprises Portugal and it all began.

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Conscious consumerism: a threat or an opportunity?

Conscious consumption is one of the most prominent trends for 2020, as identified by a

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Neuromarketing: Discovering the buy bottom inside your consumers’ brains

Understanding consumers’ purchase behaviours, needs, and motivations is one of the biggest challenges that companies

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Is Marketing ruining democracies?

On the day of the Portuguese Revolution, it’s interesting to look into the effect Marketing

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Immediacy in the consumer decision journey and how brands should adapt

Immediacy in the consumer decision journey and how brands should adapt Currently, it seems like

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Self-Isolation and the Second Rise of Influencers

Self-Isolation and the Second Rise of Influencers The Opportunity In times of crisis, people’s needs change.

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In an In-House World: The silver lining of the Covid-19 crisis.

As one sits home and is bombarded with so much information, so much of it

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Baking Marketers & Catering to Companies

We decided to get behind Nova SBE's Role To Play initiative! In these difficult times,

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How should brands react to the Corona crisis?

Currently, the COVID-19 impacts the entire globe and causes a drastic change in everyone’s lives.

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HUMANISING MARKETING

Nowadays, marketing is an entire world. Innovating is more and more difficult. Being you a

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Marketing during uncertainty and crisis

2020 has been a rollercoaster of a year already, with only three months gone by,

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Why You Should Watch Mad Men (If You Haven’t Done So Already)

It’s the 60’s in New York City and advertising executives coined the term “Mad Men”

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