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IKEA has been experimenting with furniture leasing and rental pilots in several markets as part of its push toward circular business models. These initiatives go beyond traditional sales, allowing customers to rent items for a set period and then return or renew them instead of buying new furniture. Alongside these pilots, IKEA also runs buy-back and resale programs to extend product use and reduce waste. The goal is to make furniture more flexible, affordable, and sustainable for people who only need it temporarily.

Please answer the following questions based on your personal opinion:

1. Which group is most likely to rent IKEA items for a semester? 2. If IKEA offered a 5-item rental set, how much should it cost per month, and why? 3. Propose one idea for a campus event or activity to encourage sign-ups.

AI Tools Disclaimer for the next questions: Please be aware that responses developed through ChatGPT or other similar AI will be penalized and hence those applications will not be considered further in the recruitment process. We are looking for genuine and original responses so please use your own creativity!

Nike is known for pushing the boundaries of athletic performance, recently developing advanced wearable products like the Nike x Hyperice “Hyperboot,” a battery-powered shoe that uses heat and air compression to enhance athlete warm-up and recovery.

Tspired by this trend, Nike envisions a new “Smart Performance” system: intelligent running shoes and apparel embedded with sensors that monitor biomechanics and adapt in real time (for example, automatically adjusting cushioning and fit based on activity data).

Nike projects the launch could generate an annual revenue growth rate of 12% in its performance gear division, adding roughly $400M in incremental sales by year three. The company also expects customer penetration to reach 18% of its global running community and 10% of casual fitness consumers in the first two years.

Nike has hired you as a consultant to flesh out this concept’s positioning: 1. Who are the primary user segments, and how do their needs differ? 2. How can Nike design the product, app, and marketing strategy to reinforce its brand identity of innovation and elite performance while motivating adoption and clearly communicating benefits? 3. If only 10–15% of consumers adopt in the first two years, how can Nike accelerate mass adoption without diluting its premium brand image?