EDUPA is a governmentally funded company currently focused on teaching mindfulness to school classes, as they centre their activities on the emotional development of students.
EDUPA
The Challenge
Empower EDUPA to become independent from government funding by creating a revenue stream that EDUPA could rely on in the future
Our Approach
- Developed a business plan for a subscription service, resourcing to secondary and primary market research.
- Translated the communication plan into concrete measures and a roadmap for implementation.
Our Concept
Website Concept
From segmentation, targeting and positioning to price and promotion strategy, we will create a formal marketing strategy supported by a straightforward action plan to help you align actions with your company’s business and marketing objectives.
When one thinks about communication, the first idea that pops up is consistency. We will make your company’s presence relevant for your target audience and homogeneous across all touch points.
DIGITAL MARKETING STRATEGY
PRICING STRATEGY
(RE)BRANDING
CRM
TACTICS DEFINITION & PLANNING
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All firms must have a detailed systematisation of its mission, goals, business model and stakeholders. Whether you are a new business looking for funding or an established company requiring a renewal, we will develop this document alongside you.
Once you’ve defined what you want to do, it’s necessary to plan how to do it. The strategic plan includes a detailed roadmap for the next few years to build a sustainable competitive advantage and achieve your company’s goals.
COMMERCIAL STRATEGY
EXPANSION PLAN
INTERNATIONALISATION PLAN
STAKEHOLDER (RE)DEFINITION